Candidates are required to apply their understanding to a variety of simple business situations and should be able to make simple decisions based upon the analysis and evaluation of information provided.

Marketing, competition and the customerThe role of marketing;
Market changes;
Concepts of niche marketing and mass marketing;
How and why market segmentation is undertaken.
Market researchThe role of market research and methods used;
Presentation and use of market research results;
Marketing mixProduct;
Technology and the marketing mix.
Marketing strategyJustify marketing strategies appropriate to a given situation;
The nature and impact of legal controls related to marketing;
The opportunities and problems of entering new foreign markets.